how's this content marketing thing work?
I’m glad you asked, because it's easier than you think. Content marketing is all about creating value for your prospects and customers. Entertain, educate, engage -- connect. Give your customers authentic value, and they’ll reward you with loyalty. That's content marketing. And the secret sauce is clear, appealing writing, delivered consistently to a targeted audience, in a purposeful strategy.
Actually, maybe business hasn’t really changed so much: content marketing just does a great job of giving your customers what they want, and making sure they come back for more. Isn't that what you've always done?
So...copywriting?
Copy is a bit different than content. If content is like the first date -- getting to know each other -- copywriting is more like the third: it delivers persuasive messages to a defined audience and encourages a specific action. Content gets the relationship going; copywriting closes the deal.
“Working with Kevin has truly been a pleasure, and his writing has been an asset to my company.”
I still don't know what SERP is.
Still a bit fuzzy about the marketing "newspeak"? SEO, PPC, SERP (and more)? They’re tools to get your content and copy in front of your prospects and customers, and metrics for measuring the results when you do. They make it possible to increase your ROI by leveraging effective digital marketing strategies – but first, you have to give your audience authentic value.
Professional copywriting does that. I do that.
And what do bots do?
Well, let me just say this: a bot, a KPI and a CEO walk into a bar....
The CEO says, “Give us your most expensive imported beer.” The KPI shakes her head, “You know, the highest price doesn’t guarantee the best taste.” And the bot says, “I never did understand why people drink beer.”
Trust me: bots can't write your marketing copy.