Website copywriting
Remember when they used to say, “You need to get a website for your business?”
How quaint.
These days, that’s kind of like saying, “Hey, you’re gonna need some oxygen over there. You know for, like, breathing...”
It’s obvious. Every business owner knows they need a website. And you likely enjoy your oxygen as much as the next guy. (Wouldn’t it be great if your customers enjoyed your website copy as much as they like their oxygen? You know I can’t really promise magic, right? I'd love to, but...)
But I can write website copy that conveys your vision, asserts your voice, and spotlights your brand. I’ll include thoroughly researched and empirically tested keywords, woven into strategic locations and densities within your webpages. And, together, we’ll tell your audience the story of your business – because stories keep readers around long enough to get to know you. (Oxygen helps, too.)
Website copywriting packages include initial strategy session, my exclusive discovery questionnaire, two rounds of revisions, copy editing and proofreading.
Quick Start _ prices from $750
Start the conversation with your audience. For new website builds, or for when your site just needs some fresh O2. You get four pages of targeted, strategic copy designed to create sales:
“A strong and intuitive writer”
- Home
- Services / Product
- About
- Contact
Market Presence _ prices from $1,200
Establish presence in your marketplace by giving your audience the engaging, informative content they’re looking for. Includes Quick Start page copy, and adds three more pages, typically some combination of:
- How we work
- FAQ
- Why me? (differentiation)
- Testimonials
- Mission or Values statement
Segment Leader _ prices from $1,995
Be a leader in your field. Your website will include the seven pages of the Market Presence package, plus the foundations for an ongoing blog, a critical element of any content marketing strategy. I will promote your brand with an introduction to your new blog, two blog posts, and the copy for an email inviting your audience to subscribe.
